What Is The Color Of Confidence And Why It Matters

When we think about the things that make us feel confident, we often think of things like achievement, success, and recognition. But what about the role that color plays in our confidence?

There is no one “primary color of confidence” as different colors can evoke confidence in different people and in different contexts. However, there are certain colors that are often associated with confidence and self-assurance, such as blue, black, and red.

Color is a powerful tool that can affect our emotions, behaviors, and perceptions of ourselves and others. In this article, we will explore the psychology of color and how you can use it to boost your confidence in fashion, home decor, and personal branding.

The Psychology Of Color

Color psychology is the study of how colors affect human emotions and behavior. Colors can impact our mood, perception, and even our physical reactions in different ways.

For example, primary colors, which are red (associated with energy and strength), blue (calmness, stability, and trust), and yellow (positivity, happiness, and mental clarity) can each have different effects on our feelings of confidence.

You may think this is somewhat of a myth, but it’s actually true. According to Body+Soul: “When the eye takes in bright, bold hues like pink, red and green it triggers the release of dopamine, a powerful hormone that makes you feel happier.”

By understanding the meanings and associations of different colors, we can use the color wheel to choose specific colors to create a desired emotional response.

Let’s take a deeper dive into the emotions that the various colors inspire in us to see if there is a perfect choice for the quintessential colour of confidence.


The color red is a powerful color that is often associated with strong emotions such as passion, love, anger, and excitement. It is a highly stimulating color that can increase heart rate and evoke a sense of urgency or energy. It’s also a good choice for boosting energy levels.

Red is also often associated with physical courage as it is a bold and intense color. It is the color of blood, which can symbolize sacrifice and bravery in many cultures.

In fact, in some countries, soldiers and military personnel wear red to signify courage and valor. That said, it’s important to note that the association between colors and courage can vary across cultures and contexts.

Interestingly, a study published in Nature on the colors that were randomly assigned to competitors in four combat sports (boxing, two styles of wrestling, and tae kwon do) during the 2004 Olympic Games showed that, “...for all four competitions, there is a consistent and statistically significant pattern in which contestants wearing red win more fights.”

Red is often used in marketing and advertising to grab attention and create a sense of excitement or urgency. However, the emotions associated with red can vary depending on the context in which it is used. For example, a bright red dress may convey confidence and sexiness, while a red stop sign conveys danger and caution.

Overall, the color red can be a powerful tool for evoking emotions and creating a sense of energy or excitement. But, too much red can be overwhelming and even intimidating.


Orange is a warm and inviting color that is often associated with confidence, creativity and enthusiasm. It’s a color of optimism and can also evoke feelings of comfort. This is because orange is a warm, vibrant color that is often associated with the sun, energy, and excitement.

Orange is a great color to use in social settings, as it can create a sense of openness and friendliness.

In addition, orange is often used in branding and marketing to convey a sense of friendliness, approachability, and fun, which can also be associated with confidence.


Yellow is a bright and cheerful color that can evoke feelings of happiness, joy, and optimism. It is often associated with sunshine and warmth.Yellow is also believed to promote mental clarity and stimulate intellect.

The right yellow tone can help to project confidence by conveying a sense of positivity and energy.

Bright, bold shades of yellow, such as lemon or sunshine yellow, can be particularly effective at conveying confidence and optimism.

On the other hand, some shades of yellow can be less effective at projecting confidence.

Pastel shades of yellow, such as pale lemon or buttercream, may come across as too soft or muted and may not convey the same level of energy and positivity as brighter shades of yellow.

It’s also important to consider the context in which the yellow is being used.

For example, in branding and marketing, the shade of yellow used can impact how the brand or product is perceived. A bright, bold yellow may convey a sense of energy and excitement, while a muted or pastel yellow may come across as more subdued or calming.


The color green is typically a calming and refreshing color that is often associated with nature and growth. Since it is the most abundant color in the natural world, green is often associated with environmental awareness.

Different shades of green color plants, leaves, and grass, which are essential components of the natural world. As such, green has become a symbol of environmentalism and sustainability.

Green can also evoke feelings of balance and harmony and green is one of the best colors to use in healthcare settings, as a green room can create a sense of calm and relaxation.

That said, a brighter, more saturated green boosts confidence because it is a more emotional color and can create a sense of energy and vibrancy.


The color of the sky is calming to many people because of its association with nature and the outdoors, and the psychological effects that the color blue can have on the human brain.

The color blue is a cool and calming color that can evoke a sense of tranquility, peace, and relaxation.

When we look up at the sky, the vastness of the blue expanse can have a calming effect on our minds, helping to reduce stress and anxiety. This is also why blue is often used in interior design to create a calming and soothing atmosphere.

Furthermore, our brains are wired to associate the color blue with positive emotions and experiences.

Blue is the color of clear skies and calm waters, which are often associated with safety, security, and happiness.

Our brains have also evolved to associate blue with daylight, which can promote wakefulness and alertness.

Blue is a great color to use in corporate settings, as it can create a sense of professionalism and reliability.


Purple is a luxurious and regal color that is often associated with creativity and spirituality. It can evoke feelings of luxury and extravagance. Purple is a great color to use in beauty and fashion settings, as it can create a sense of elegance and sophistication.

Lighter shades of purple, such as lavender, lilac, and periwinkle, are often associated with calmness, relaxation, and a sense of tranquility.

These shades of purple can evoke emotions such as:

  • Serenity: Lighter shades of purple can create a serene and peaceful atmosphere, evoking a sense of tranquility and calmness.
  • Romance: Lighter shades of purple are often associated with romance, especially when paired with soft, delicate fabrics or floral patterns.
  • Nostalgia: Lighter shades of purple can evoke a sense of nostalgia or sentimental longing, reminding us of past experiences or memories.
  • Femininity: Lighter shades of purple are associated with femininity and can be used in fashion and beauty to create a soft and feminine look.


Wearing the color black can make people feel a variety of emotions, depending on the person and the context in which it is worn.

Here are some common emotions and associations that wearing a black outfit can evoke:

  • Confidence: Many people associate black with confidence, power, and authority. Wearing black can make people feel more self-assured and assertive. That’s why you often see people wearing black tie dress at a formal event or a black suit to an important business meeting.
  • Sophistication: Black is a classic and timeless color that is often associated with sophistication and elegance. Wearing black can create a sense of refinement and sophistication.
  • Mystery: Black is also associated with mystery and intrigue. Wearing black can create a sense of mystery and allure, making people feel more interesting and mysterious.
  • Mourning: In many cultures, black is traditionally worn as a sign of mourning. Wearing black can evoke feelings of sadness and grief.
  • Rebellion: Black is often associated with rebellion and counterculture. Wearing black can create a sense of rebellion and nonconformity, making people feel more edgy and rebellious.


In general pink is thought of as a feminine, non-threatening color. It invokes romance (Valentine’s day) and can make you feel flirty and playful.

Deeper pinks can be a huge difference, though.

While light pink lacks aggression and can be calming, too much pink can have a negative effect.

In fact, an article on VeryWellMind points out that prisons sometimes use a pink paint color to help calm inmates, but “When used in prisons, inmates often become even more agitated once they become accustomed to the color.”

Using Color For Confidence In Fashion

One of the easiest ways to use color to boost your confidence is the use of color in your fashion choices. The colors you wear can have a profound impact on how you feel about yourself and how others perceive you.

Here are some tips for using color in your wardrobe:

  • Wear colors that flatter your skin tone. Different skin tones look best in different colors. For example, color theory says that if you have a warm skin tone, you may look best in earthy tones like brown and orange. If you have a cool skin tone, you may look best in blues and greens.
  • Choose colors that reflect your personality. If you are outgoing and bold, it can be a good idea to wear bright colors like red and orange. If you are more reserved, you may prefer softer colors like pastels and neutrals.
  • Experiment with color combinations. Combining different colors can create a powerful effect. For example, pairing a bright yellow top with a navy blue skirt can create a bold and eye-catching look that can boost confidence.
  • Use color to highlight your best features. For example, if you have stunning blue eyes, wear a blue blouse to make them pop.

If you’re interested in learning more about wardrobe color and confidence, check out this Color Me Confident book online.

Using Color For Confidence In Home Decor

The color scheme you use in your home decor can have a profound impact on your mood and perception of your surroundings.

Here are some tips for using color in your home to boost your confidence:

  • Use warm colors in social spaces. Warm colors like red, orange, and yellow can create a sense of energy and excitement in social spaces like the living room or dining room.
  • Use cool colors in restful spaces. Calmer colors like blue, green, and purple can create a sense of calm and relaxation in restful spaces like the bedroom or bathroom.
  • Use bold colors in accent pieces. If you’re not ready to commit to painting a room a bold color, use it in accent pieces like throw pillows or curtains.
  • Use color to create a focal point. Choose a bold, eye-catching color for a focal point in the room, like a brightly colored piece of artwork or a colorful accent wall.

Using Color For Confidence In Personal Branding

The colors you use in your personal branding can also have a profound impact on how you are perceived by others.

Here are some tips for using color in your personal branding to boost your confidence:

  • Choose colors that reflect your brand’s personality. If you have a fun and playful brand, you may want to use bright, bold colors. If your brand is more serious and professional, you may prefer softer, more muted colors.
  • Use color to create a consistent brand image: use the same colors across all of your branding materials, from your website to your business cards, to create a cohesive and memorable brand image.
  • Use color to create a visual hierarchy: use bold, eye-catching colors for important elements like your company logo, and use more subtle colors for secondary elements.
  • Use colors that evoke the emotions you want your brand to be associated with. For example, if you want your brand to be associated with trust and reliability, use blue in your branding.


Color is a powerful tool that can be used to boost your confidence in a variety of settings.

By understanding the meanings and associations of different colors, and by experimenting with different color combinations, you can create a sense of confidence and self-assurance in your fashion choices, home decor, and personal branding.

Remember to choose colors that reflect your personality and goals, and have fun with the process of incorporating color into your life.

With the right colors, you can create a sense of energy, passion, and excitement that will help you achieve your goals and live your best life.

Frequently Asked Questions About Color For Confidence

What color should you not wear on a first date?

There is no one specific color that you should avoid wearing on a first date as it ultimately depends on personal preference and cultural context.

However, some general tips to consider when choosing an outfit for a first date include:

  • Avoid wearing overly bright or bold colors that may be distracting or overwhelming.
  • Be mindful of the venue or activity you will be doing on the date and choose an outfit that is appropriate and comfortable.
  • Consider the colors that complement your skin tone and bring out your natural features.
  • Dress in a way that makes you feel confident and comfortable.
  • If in doubt, choose classic neutral colors such as black, white, navy, or gray, as they are versatile and always in style.

    Ultimately, the most important thing is to be yourself and wear something that reflects your personality and style.

    Kat Clukey

    I am so glad you are here, and have chosen to spend your time reading my blog. I'm a Life Coach through the Procter Gallagher Institute . Since 2013, I have been on an intense mission to read books, go to seminars, and generally turn myself inside out to find out why some people seem to feel good in their own skin while I've struggled with self-worth and low self-esteem most of my adult life. I hope you find insights that help you on your journey!

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